A do-it-yourself (DIY) package printing setup doesn’t have to be elaborate or complicated to use. A case in point is the solution employed by Peace Coffee, a roaster, grinder and distributor of coffees that it sources from fair-trade certified growers. These are mostly small farmers who are assured of getting an equitable market price when they deal with Peace Coffee and other socially aware firms that have pledged to observe fair-trade practices.
Because these varietal batches are tiny compared with the output of national-brand coffee producers, mass-produced packaging and labeling methods are of limited use to Peace Coffee. The company has found a helpful alternative in the LX900 label printer from Primera Technology, a tabletop inkjet device designed for very-short-run applications.
With its LX900, Peace Coffee can tailor package presentation to package contents in ways that would be well-nigh impossible on a conventional scale.
Read the full Package Design Magazine article at: http://www.packagedesignmag.com/content/instant-gratification
To see a video case study featuring Peace Coffee, visit: http://www.primeralabel.com/linkedin.php?market=peace-coffee
